AI Glossary
Synthetic Media
Content that is generated or significantly modified using artificial intelligence.
Synthetic Media
Overview
Artificial intelligence can create content that did not previously exist.
Images.
Videos.
Audio recordings.
Text.
Music.
This type of AI-generated content is commonly known as synthetic media.
Synthetic media refers to content that is generated, modified, or enhanced using artificial intelligence technologies.
A helpful way to think about synthetic media is computer-generated imagery in movies.
Many scenes appear real even though they were created digitally.
AI-generated media follows a similar concept.
Synthetic media can support creativity, education, accessibility, entertainment, and business applications.
Like many technologies, it can also be misused.
Understanding synthetic media helps people evaluate digital content more critically and understand the growing role of AI in content creation.
Why It Matters
Synthetic media is becoming increasingly common across business, entertainment, education, and communication.
Real-World Example
An AI image generator creates artwork based entirely on a text prompt.