Deepfake

AI-generated or AI-manipulated content designed to realistically imitate a person's appearance, voice, or behavior.

Overview

Artificial intelligence can generate highly realistic images, audio, and video.

One of the most widely discussed applications of this technology is the deepfake.

A deepfake is AI-generated or AI-manipulated content designed to imitate a person’s appearance, voice, or behavior.

A helpful way to think about a deepfake is a digital impersonation.

Rather than using traditional editing techniques, AI systems generate or modify content to create a convincing imitation.

Deepfakes can be used for entertainment, education, accessibility, and creative projects.

However, they can also be misused for misinformation, fraud, impersonation, and reputational harm.

As AI-generated content becomes increasingly realistic, understanding deepfakes is becoming an important part of digital literacy and AI literacy.

Deepfakes can influence trust, communication, and how people evaluate digital content.

A video may appear to show a public figure speaking even though the video was generated using AI.